@article{Jiménez Tovar_2020, title={The power of words. Analysis of the results based in the hermeneutics of the environmentalist discourse}, volume={7}, url={https://revpoliticas.uanl.mx/index.php/RPGyC/article/view/167}, DOI={10.29105/pgc7.13-3}, abstractNote={<p>The present article it’s the product of an investigation that proposed the use of the discourse analysis and his results as a form to prove the effect that the discourses have over the mass media, and their social consequences, likewise the effects generated by the opinion leaders. It was used the hermeneutics method, with the discourse analysis and media monitoring as investigation techniques, the investigation type is mixed. The conclusion is that the press appearance of the problem was changeable, and that the discourse interpretation can give an accurate picture of the reality so the changes generated through the years; that at the end the discourses achieve their goals, generated action and get a bigger press appearance turning the climate change in one of the most wanted topics.</p>}, number={13}, journal={Política, Globalidad y Ciudadanía}, author={Jiménez Tovar, Metzli Sofía}, year={2020}, month={Dec.}, pages={66} }